The myth of modern business is changing the mean's fact of brand sign continuously, which is the source place of that the brand can break away from a product becoming a kind of tangible non-valent assets in Modern business society. 现代商业的神话,在不断改变品牌符号意指事实,这也正是现代商业社会,品牌能脱离产品本身成为一种有形的无价资产的根源所在。