gimmick

noun

1. （为引人注意或诱人购买而搞的）花招，把戏，噱头
   an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy sth
   1. a promotional/publicity/sales gimmick
      以推销 / 宣传 / 销售为目的的花招

1. N-COUNT （引人注意或关注的）噱头，花招
   A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
   1. It is just a public relations gimmick...
      这只不过是一种公关伎俩。
   2. The exhibition is informative, up to date, and mercifully free of gimmicks.
      这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

1. The tax cut is widely disparaged by senators from both parties as a budget gimmick.
   两个党派的参议员们普遍对作为预算噱头的税收削减嗤之以鼻。
2. It is just a public relations gimmick
   这只不过是一种公关伎俩。
3. The exhibition is informative, up to date, and mercifully free of gimmicks.
   这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。
4. Is it a nifty gimmick, or truly better security for user data?
   它究竟是可有可无的新奇玩意，还是用户能真正可以信赖的安全管家？
5. A gimmick or a first-mover advantage?
   它到底只是个噱头，还是先发优势？
6. Yet brokerage executives defended the gains, saying they were more than just an accounting gimmick.
   不过经纪公司的管理人员为此类所得进行了辩护，称这并不只是会计技巧。
7. In "Creating a project," I introduced a wizard that initializes the properties, but so far there hasn't been any interface gimmick to modify them.
   在“Creatingaproject”中，我介绍了一个向导，由它来初始化属性，但到目前为止，还没有一个关于界面的小窍门来修改这些属性。
8. Otherwise I would have had to make up a unique ID ( not as natural as for the top-level resources), used XPointer in an rdf: about attribute, or some other gimmick.
   否则，我就不得不构造一个唯一的ID（不像顶级资源那样自然），并在rdf：about属性中使用XPointer，或某个其他技巧。
9. Is Fun at Work Just a Gimmick?
   工作中的乐趣仅仅是个噱头吗？
10. Look for a marketable gimmick.
    寻找销售噱头。
11. The lettuce factory is no marketing gimmick by Toshiba, however.
    然而，这个生菜工厂并非东芝公司的炒作行为。
12. But the contextualization of worship is more than a gimmick to make worship interesting.
    但是崇拜处境化的目的，不只是为了使崇拜有趣和丰富而已。
13. We are used to consider circus an easy genre and if a poster says "A unique show with predatory apes – hamadryas baboons" we will just smile to this "promotional gimmick".
    我们所运用的思考马戏容易流派和海报，如果说“与类人猿独特的掠夺性展示-狒狒狒狒”我们只是微笑，这个“噱头”。
14. So, in this post, let's talk about this topic and I shall uncover the truth about "low fat" gimmick.
    因此，在这个岗位，让我们来谈谈这个问题，我会揭露真相“低脂肪”噱头。
15. The advertisement is just a gimmick to make consumers buy their products.
    宣传只是一种使消费者买他们产品的花招。
16. Declaring independence is also a splendid marketing gimmick.
    宣布独立也是一个非常不错的营销伎俩。
17. It's an interesting gimmick.
    它是一个有趣的噱头。
18. Free gifts given away with purchases are just another sales gimmick.
    购买商品可得到免费赠品只不过是销售上的又一个花招。
19. Some may say this is a gimmick to attract attention to the various business schools.
    一些人可能会说，这是商学院吸引人们关注的伎俩。
20. It's not a real education policy, it's just a gimmick to win votes.
    这不是什么真正的教育政策，只不过是赢选票的花招罢了。
21. Comes complete with a special gimmick on Bicycle stock and a full color, photo-illustrated instruction sheet.
    来完成一个特别的招数对自行车股票和全彩屏，图片，图文并茂，语言表。
22. They give away free gifts as a marketing gimmick.
    他们免费分发礼物，作为一种营销手段。
23. Early on, we learn: The new form of Free is not a gimmick, a trick to shift money from one pocket to another [ like razors and blades].
    在书的一开始，我们读到：新的免费形式不是把钱从一个人的口袋转到另一个人的口袋（就象剃刀和刀片那样）的伎俩。
24. He dismissed the event as just a publicity gimmick.
    他不理会这件事，只当它是一种宣传手法。
25. At a low price auction method for the gimmick of thee-auction will undoubtedly attract Chinese buyers.
    以低价竞拍为噱头的电子商务竞拍方式无疑会吸引中国买家。
26. Of course, they are a bit of a publicity gimmick, but they work.
    当然，它们在某种程度上是一种宣传伎俩，但它们奏效了。
27. In the modern tradition, on the basis of the adornment gimmick, forms, porcelain, forming a new development has artistic features.
    现代古彩在继承传统的基础上，装饰手法、表现形式、瓷器造型都有发展，形成新的艺术特色。
28. The manufacturer needed a new sales gimmick.
    这位制造商需要一种新的销售花招。
29. I hope you're enjoying the hard times Barack Obama has brought with his hope and change gimmick.
    但愿你能悦纳和享受这个困难时期新总统的花招，所谓希望和改革的政策。
30. Stella: So you think he had some gimmick?
    史黛拉：所以你认为他有什麽秘密装置？

noun

1. any clever maneuver
   1. he would stoop to any device to win a point
   2. it was a great sales gimmick
   3. a cheap promotions gimmick for greedy businessmen

   Synonym:    devicetwist

2. something unspecified whose name is either forgotten or not known
   1. she eased the ball-shaped doodad back into its socket
   2. there may be some great new gizmo around the corner that you will want to use

   Synonym:    doodaddoohickeydoojiggergizmogismogubbinsthingamabobthingumabobthingmabobthingamajigthingumajigthingmajigthingummywhatchamacallitwhatchamacallumwhatsiswidget

3. a drawback or difficulty that is not readily evident
   1. it sounds good but what's the catch?

   Synonym:    catch