At its store opening, it created a display on Allen Edmonds shoemaking techniques throughout the ages. 店铺开业当天,公司树立了一块显示屏,用于展示艾伦•埃德蒙兹不同时期的制鞋技术。
To differentiate itself in the China market, Allen Edmonds decided to stress its long heritage as a high-quality American shoemaker. 为了在中国市场脱颖而出,艾伦•埃德蒙兹决定强调自己作为高品质美国鞋类制造商的悠久传统。
Allen Edmonds had to interview numerous landlords before finding one willing to lease them prime space on the second floor near the escalator. 艾伦•埃德蒙兹不得不没完没了的与物业面谈,最后才找到一家商场,愿意把二楼靠近自动扶梯的黄金位置租给公司。
They also brought in senior Coverdale management consultant keith Edmonds to work on the team's managerial skills and improve communication within the team. 除了聘请海外经理,卡森公司还从著名的科佛戴尔公司聘请了资深管理顾问凯恩·埃德蒙来指导团队的管理技能,改进团队的内部交流。